Investcorp Innovation Lab
A bold brand identity for a university-based innovation hub.
Investcorp Innovation Lab by AUBH is an innovation and entrepreneurship hub created to support students, researchers, entrepreneurs, and industry partners in developing ideas into impactful ventures. Limefish was tasked with creating a distinctive identity that could bring AUBH and Investcorp together while giving the Lab a clear presence of its own.
Bringing Two Brands Together
The identity needed to feel connected to both AUBH and Investcorp without becoming an extension of either. We developed a visual language that balanced institutional credibility with a more energetic, contemporary character. A blue-led palette became the bridge between the two brands, creating familiarity while establishing a new and recognizable identity for the Lab.
Built Around Possibility
The strategy defined the Lab’s purpose around providing the right tools for innovation, technology, and entrepreneurship, with a clear proposition: a hub at the intersection of talent, technology, and capital.
This shaped a brand that needed to speak equally to innovators, academics, investors, and industry partners. The result was a tone that felt professional and approachable, paired with a personality that was bold, progressive, and practical.
At the heart of the brand was a simple motive: helping ideas move from possibility to action. This became the foundation for a creative direction centered on momentum, transformation, and impact.
The Shape of Breakthrough
The logo is formed from angular shapes radiating outward from a central point, creating a visual burst that represents the force and expansion of an idea.
Its sharp geometry suggests confidence and action, while the outward movement reflects growth, progress, and impact. The central negative space acts as the origin point, giving the mark a sense of ideas taking shape and moving into the world.
Rather than relying on familiar technology cues, the identity uses this angular language as the basis for a more distinctive expression of innovation.
Designed to Expand
The visual language extends beyond the logo into custom icons, graphic forms, gradients, and layouts, creating a flexible system that could move naturally across different touchpoints.
The identity was applied across signage, social content, custom icons, and event roll-up templates, giving the Lab a consistent presence across both physical and digital environments while still allowing each application to feel dynamic.
A Foundation for Growth
The final identity gave the Investcorp Innovation Lab a clear visual foundation at launch, bringing two established institutions together within a system that feels contemporary, confident, and adaptable.
Designed to grow with the initiative, the brand provides a flexible platform for future programs, partnerships, events, and audiences.
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