We love modern-day advanced healthcare services. That is why we were very excited when approached by the founder of Sage Vitamins. The company aims to develop a roadmap for modernised and personalised healthcare in the Gulf. The founder initially proposed the idea of a vitamin prescription service - and asked for our help in developing the brand, logo, identity and design. Since vitamin D deficiency is fairly common in the region, among other vitamin needs - Sage is a company that is well in-demand.
The idea of convenience in healthcare appealed to us - we are always ecstatic to develop brands that are innovative in their nature while benefiting others and encouraging healthy lifestyle choices. That is how Sage was born - helping consumers focus on their well-being while addressing their nutritional needs.
Here is a list of our deliverables:
We are especially excited to work on projects that encourage positive change and self-care. It was a rewarding experience to work with Sage to develop the brand into a professional, friendly, health-aware company that seeks to benefit its customers’ well-being. We initially conducted a brainstorm to dig deeper into the brand through attributes that were given to us by the client. The themes acted as a guideline for how we want the brand to feel to potential customers.
The attributes for Sage brand are:
These attributes helped us expand into the visual design of the company - to bring these themes to life and to communicate the essence of the brand to potential customers. One of the most exciting aspects of the design work was creatively finding ways to visually breathe life into the themes and vision of the company: personalised modern-day healthcare.
Each vitamin is identified through its own colour - which is why we have decided to implement four main colours: that are derived from four main vitamins. In essence, the colours serve as a cohesive identity for the brand while giving consumers an easy way to differentiate between different vitamins.
Sage’s packaging brought together the visual elements, attributes, brainstorm of the brand and what it represents. The packaging was developed to provide easy access, portability and convenience to consumers - which are some of Sage’s key elements.
We are especially proud of the clean and fun element within the packaging - giving consumers a different perspective when it comes to modern-day healthcare. Customers do not usually expect their vitamins to have color, brand, or a special look - it’s always rewarding when we are able to tap into new territories. We are proud to have contributed to changing perceptions about well-being, healthcare, and prescription vitamins. We help make vitamins more fun!
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