Yalla Mutabaq

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Rebranding

Yalla Mutabaq’s previous logo design was red and yellow, a classic fast-food restaurants color scheme. We wanted to change that image and transform the brand into a Bahraini restaurant with visual aspects and colors not usually seen together. The light blue and orange colors are inspired by Bahrain’s sky and sand, incorporated in all branding materials. The unique colors elevate the brand to a new level - enabling Yalla Mutabaq to portray a more creative and local feel to the brand.

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Discovery Session

We had an interactive session that was successful, to say the least. In this session, we helped guide Yalla Mutabaq to develop their brand and visual identity design. We agreed on the basic guidelines for the tone of voice, culture, feeling, impact and more. We reached an agreement that Yalla Mutabaq should have a casual tone of voice with a social and playful culture. We also agreed on 3 visual directions that planted the seed for the design process.

The guidelines built the foundation for who the brand is, what they represent and how they communicate to the world. We added in how we want customers to feel when they interact with the brand - which set in stone the basic elements of the brand design. What made us most proud is that Yalla Mutabaq decided to implement our guidelines in further marketing materials, implementing our collaborative words of wisdom in all forms of communication.

Bursts of Color

One thing to note about the design process is that the client was extremely open-minded and allowed us to experiment with designs and styles until we reached the desired results. As we experimented, we decided to take a bold approach by adding in the light blue and orange colors to create funky and quirky packaging designs. The restaurant menu design transformed the feel of the brand to a more well-established restaurant with a clean and professional menu.

Design to a whole new level

The most important aspect of a brand is its strategy, tone of voice, visual identity, and keywords. These are the stepping stones of building a brand that is well-defined to its customers. This project is evidence of the fact that having a clear strategy elevates the brand to a new level in the market and allows the company to reach their goals and target audience. The design and strategy contributed to tangible outcomes - it allowed the brand to increase their prices to become a more sought out brand in addition to an increase in sales and revenues. This showcases the fact that we not only design brands, but we take those designs to a whole new level and solve business problems.

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