Limefish was selected to refresh BIAS brand, including mission, values and brand positioning, aligning it with the vision through visuals. Our goal was to recreate a high end, prestigious brand identity, that appeals to international audience, encapsulating what the brand has to present on global scale. This includes creating a dynamic and timeless look and feel, addressing both trade and entertainment sides of the show. The scope included designing a logo, visual motif, website, environmental graphics, creating launch video with sound design, and a full brand book that works as a guideline to ensure the consistency of the brand in application.

The brand launched on November 2023, at Dubai Airshow, and had received a positive reaction from participants that came from across the world, as it stood out being fresh and unique. We strongly believe our quality of work in elevating BIAS to a higher standards throughout the brand evolution, have significantly contributed to the brand’s world wide recognition, with our creative designers' deep understanding of the event, we revamped BIAS to relate to a wide-range audience who have interest in such events, promoting Bahrain in such major industry.

‍