Hope Ventures is a private venture capital owned by the government of Bahrain.
It strives to foster a nationwide entrepreneurial mindset among local youth. Hope’s mission is to empower local businesses to launch, grow and expand by giving them access to knowledge, equity and opportunity.
Considering we are the first design studio in Bahrain to operate within a four-day work week, we successfully developed Hope Venture’s brand positioning, strategy, messaging, values, complete bilingual visual identity system, brand launch, and brand application (including print collateral, web design, social media, and animation) within the short timeframe of only three months.
Branding, Strategy, Collaterals, Social Media, Animation, Website Design
Hope initially approached us to design their brand identity. After the first briefing, both our teams quickly realised that the project’s potential was much bigger than the scope of a visual identity. Since the project was in the early stages of development, their vision and mission were still unfolding as we worked together in parallel.
As a result, we ended up playing a significant role in the
way they approached their strategic and business decisions. We proceeded to build their brand strategy using tools
like Carl Jung’s renowned 12 archetypes, and Simon Sinek’s Golden Circle theory.
We also conducted market and audience research to help us differentiate the brand. It was also important to them that the brand is perceived as a potential collaborator rather than a competitor relative to its fellow Bahraini initiatives, such as the well-known Tamkeen.
The Hope brand tells the story of ambition, growth and success through the eyes of Bahraini youth. this is achieved by using a humanist font that emphasizes curves and rounded letters while keeping the structure and organization of straight lines. Growth and structure.
The leaf element also shows growth and make the logo distinct.
You can check the website on hopefund.bh
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