If you plan to work a sweat out, then get a blowout, and enjoy a flavourful cup of joe all in one place, then W&co is the place to be. W&co is a new conceptual Gym, Spa, and Cafe that is exclusively a women’s only venue, that gives women the opportunity to push themselves to the edge, relax, and let loose all in their own comfort.
We were given the great opportunity to fully brand W&co. from the brands logo, collaterals, to designing the environmental graphics.
When it came down to designing W&co's logo, the challenge was to have a logo that's compatible with the Gym, Spa, & Cafe. Therefore, the logo developed was inspired by a lotus, which signifies growth, purity, and freedom, moulded into the letter W, to represent Women.
W&co. logo was then made to suit all three sections of the brand:
Brand Development • Stationery Design • Collateral Design • Landing Page Design • Environmental Graphics Design
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