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Local is a QR-based payment, ordering, and loyalty platform designed for hospitality venues across the GCC, enabling seamless customer interactions from browsing to checkout.Our scope included brand identity development and corporate collaterals.
We approached the project as an opportunity to create a brand that could integrate seamlessly within a wide range of existing venue identities. As the logo would appear on table tents, flyers, and other small-scale formats, it was designed to be instantly legible, friendly, and highly functional. The identity maintains clarity and recognizability without competing with or overpowering surrounding brand elements.
Our approach focused on creating a simple, smart, and seamless brand that reflects the ease of the service itself. A friendly typeface paired with a subtle “happy face” motif brings warmth and approachability to the experience.
At the same time, the system was designed to perform across real-world applications. The logo maintains clarity at small sizes, adapts across different formats, and remains visible and memorable when placed next to other brands.
The implementation extended across a wide range of touch-points within hospitality environments. From table tents and printed materials to digital interfaces, the identity was designed to integrate naturally into the customer journey.
The visual system was kept intentionally clean and adaptable, allowing venues to incorporate the brand without disruption. Iconography supported quick recognition, while the logo maintained consistency across varying sizes and surfaces. The result was a cohesive presence that feels intuitive and easy to engage with.
Local has rapidly expanded across the GCC, now operating in over 200 venues and delivering measurable improvements in speed and efficiency, including faster table turns, higher tips, and an average payment time of around 30 seconds.
As the platform scaled, its frictionless experience became a key driver of customer satisfaction within hospitality environments. Limefish contributed by building a brand that mirrors this simplicity, enabling seamless integration into existing venues and supporting the platform’s growth and adoption.
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