Filmmaker & Content Creator

With over 1.8m followers on Instagram, and 3.63m subscribers on Youtube, Omar Farooq is one of the biggest names in the Middle East. One of Omar Farooq's major YouTube hits, is his segment "Omar Tries" where Omar tries different challenges, or puts himself in other people's shoes. Our goal was to create a brand identity for Omar that is as bold as he is, communicating visually his love for going against the norm, pushing boundaries and his daring thinking.

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The Branding Process

Our journey with Omar began with an introductory session, where we explored what Omar really stands for and discovered his personal strategy in life. The session resulted in building the base for the visual traits of the brand, which were sharp and bold. The traits reflected across the brand assets and deliverables, giving Omar an impactful first look in any future collaboration he steps towards.